Deepfakes leveled up in 2025 — here’s what’s coming next

AI image and video generators now produce fully lifelike content.
AI-generated image by Siwei Lyu using Google Gemini 3
Siwei Lyu, University at Buffalo

Over the course of 2025, deepfakes improved dramatically. AI-generated faces, voices and full-body performances that mimic real people increased in quality far beyond what even many experts expected would be the case just a few years ago. They were also increasingly used to deceive people.

For many everyday scenarios ...