Data shows the ‘Made in USA’ brand still suffered under tariffs

In Denmark, a grocery store chain used a black star. In Canada, it was a maple leaf.

President Donald Trump’s trade war inspired new country-of-origin “Made In” labels this year as shoppers outside the U.S. looked to avoid buying American-made goods and shop local instead. In the U.S., though, the “Made in USA” brand is losing its domestic appeal.

Country-of-origin labeling is designed to be a stamp of authenticity and quality. Countries police their own rules to ensure products...