I'm the CMO of Marc Jacobs. I check my horoscope in the morning, work in short bursts of focus, and break for a sugar hit and a dog walk.

Kristin Patrick.

Marc Jacobs

This as-told-to essay is based on a conversation with Kristin Patrick, the CMO at Marc Jacobs, about her daily routine in New York City. It's been edited for length and clarity.

I've never really been one to color inside the lines. My career has spanned the fashion, beauty, entertainment, and consumer goods industries.

At PepsiCo, I built a content studio, produced films like "Uncle Drew" with Lionsgate, sparked music connections with artists like Diplo...