How 2 men behind the Critical Role machine plan to turn the nerdworld royalty into a legacy brand

Ben Van Der Fluit and Ed Lopez are never seen in front of the Critical Role cameras — but they're the ones keeping the machine going.

Critical Role

• Ed Lopez and Ben Van Der Fluit were one of the first three executives Critical Role had on its team.
• They've been with the eight cofounders for a decade, helping to build the business and ink partnerships.
• The duo told Business Insider about their roadmap for the company and their priorities for the years to come.

When...