Why Hollywood is paying this 17-year-old up to $20,000 to boost film trailers with TikTok edits

Amid Mohamed, 17, founded Viral Cartel Inc. in 2024.

Amid Mohamed

• Amid Mohamed is the 17-year-old founder of Viral Cartel Inc.
• His company creates social media campaigns for film studios using TikTok edits.
• The Clio Entertainment Awards shortlisted a "Sonic the Hedgehog 3" film edit from Mohamed's company.

The odds of anyone sitting through a two-minute film trailer while scrolling through TikTok are abysmal, a challenge that studios are grappling with in the age of short-form content.