Winter has yet to wear its jackets and sweaters: Mild season in North India may hit apparel sales by 25%

North India experienced an early winter, but sales for cold-weather clothing remain sluggish. Retailers face higher inventories as temperatures have not dropped significantly. Consumers are delaying purchases, anticipating discounts. This trend is impacting winter wear demand and sales for apparel chains across key markets. The season is crucial for the industry's revenue.