McDonald’s just made a very big announcement, and these 13 words mattered most

I’ve read a lot of business memoirs. One I keep coming back to is Grinding It Out by Ray Kroc—the man who built McDonald’s into the global giant it is today.

Kroc was 52 before he even heard of the McDonald brothers who originally started the company. That fact alone says a lot about how he thought: Success comes eventually, but only to those who keep showing up.

Which brings me to McDonald’s third-quarter earnings call Wednesday.

McDonald’s reported solid results...