A new Canadian beer palate emerges: lighter, more experimental
Today’s beer drinkers aren’t just reaching for lagers anymore. They’re embracing sweeter flavours, lower-alcohol options and more adventurous profiles, according to industry experts.
A spokesperson from Labatt Brewing Company, Canada’s largest brewer, said Canadians have begun to drink “lighter, easy-drinking styles” in the last five years. Fruity flavours such as ‘Bud Light Lime Time’ and ‘Mango Lime’ are popular with younger drinkers, the brewer says.
“Lime-flavoured beer...