Why Your Favorite Outdoor Brand is Probably Struggling Right Now

You wouldn’t believe it surfing Instagram, where brand after brand in the outdoor space projects the cool, stylish confidence endemic of a modern and mature industry.

And it might not be apparent on the retail floor of your favorite outdoor store, where technologically ascendant wares are merchandised in myriad forms for any endeavor. 

But from outerwear to ski boots, and all points in between, your favorite outdoor brand has probably just had one of their most challenging years yet.