‘Avatar 3’ Expected to Lead a Crowded Christmas Box Office With $75 Million 2nd Weekend

It may be unclear whether we will get more Christmas weekends like this, but for now, movie theaters will be getting the sort of variety and quantity they have been clamoring for from Hollywood to boost the box office.

Of course, 20th Century/Lightstorm’s “Avatar: Fire and Ash” will easily hold on to No. 1 over the four-day Christmas period, as roughly a fifth of all presale tickets for the sci-fi tentpole were for this coming weekend. Theatrical insiders tell TheWrap that they expect...