Art as Infrastructure: How Cultural Programming Is Redefining Luxury Hospitality


This Q&A is part of Observer’s Expert Insights series, where industry leaders, innovators and strategists distill years of experience into direct, practical takeaways and deliver clarity on the issues shaping their industries. In San Diego, Oram Hotels is testing a provocative idea: what if hospitality didn’t just display art, but actively participated in its creation?

At the center of this experiment is the Granger Hotel, a Romanesque landmark built in 1902 and meticulously restored as a design-forward cultural anchor.