40-minute viral clip, 19-minute video: What’s behind these viral trends and how curiosity is fuelling this unhealthy craze online

Viral videos such as 40 minute and 19-minute viral clips have caused a lot of confusion among social media users. Experts have pointed out that specific numbers on the video trigger higher click-through rates even though the source and authenticity of such videos remain unknown. Authorities have warned against sharing such viral clips.