Why less trading might actually work better for you, Zerodha co-founder Nithin Kamath explains

Nithin Kamath argued that increased trading activity reduces profitability for retail investors. He highlighted Zerodha’s model of discouraging frequent trades, resulting in significantly lower brokerage revenue compared to peers. By avoiding nudges that push volumes and not incentivising employees on revenue, Zerodha aims to promote thoughtful participation and long-term investor retention.