Atalanta reveal new name of stadium after sponsorship agreement

Atalanta have confirmed that their stadium, previously known as the Gewiss Stadium, will henceforth be known as the New Balance Arena in a new naming right agreement. 

Atalanta re-name stadium after sponsorship agreement

Atalanta’s stadium had been known as the Gewiss Stadium between the years 2019-2025. The naming rights agreement between Atalanta and electronics manufacturers Gewiss came to an end earlier this year. 

Now, a new agreement with New Balance has been found. The...