SIPs now a way of life: ABSL AMC’s A Balasubramanian sees flows hitting Rs 35,000 crore by FY26-end

Systematic Investment Plans are now a popular savings choice for Indian families. People are seeing mutual funds as a safe way to save, not just a risky investment. More people in smaller cities are investing through SIPs. Technology and new branches are helping to reach more households. Experts believe SIP contributions could increase.