Netflix revamps movie theater culture with permanent locations in Philly and Dallas malls

Imagine a place where you can watch movies, buy food and drinks, and play games. It's not a movie theater, it's Netflix House.

The streaming giant is kind of reinventing the movie theater, except with Netflix "experiences." Netflix announced the upcoming opening of two Netflix Houses at popular malls: one in Philadelphia at King of Prussia on Nov. 12 and another in Dallas at the Galleria Dallas on Dec. 11. Netflix will open another brick-and-mortar site in Las Vegas in 2027.

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