Brian Niccol wants your Starbucks drink to be made within 4 minutes of ordering

• Starbucks CEO Brian Niccol is rolling out a “Green Apron Service” initiative aimed at cutting wait times to four minutes and restoring the chain’s hallmark personal touch. Changes include better staffing for peak hours, new order-prioritization tech, and balancing mobile, drive-thru, and in-store sales, as Niccol works to reverse declining transactions and revive Starbucks as a community “third space.”

We’ve all been there: Standing in our favorite coffee shop, orders flooding in.