Make-up brand apologizes for ad featuring comedian who made controversial joke two years ago

Cosmetics brand e.l.f. apologized on Wednesday after social media users slammed it for using stand-up comic Matt Rife in a recent ad.

After the brand published the ad on social media platforms earlier this week, online users, including prominent make-up influencers, ripped e.l.f. for using Rife, who made an unpopular joke about domestic violence in 2023. The brand responded with an apology.

"You know us, we're always listening and we've heard you. This campaign aimed to humorously spotlight beauty injustice...