Taylor Swift is making boyfriend Travis Kelce part of her business like never before

Travis Kelce and Taylor Swift celebrate after the 2024 AFC Championship Game.

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• Taylor Swift is centering her relationship with Travis Kelce in the rollout for her new album.
• She announced her new album, "The Life of a Showgirl," in a teaser clip on Kelce's podcast.
• Swift is known for writing songs about boyfriends, but she rarely involves them in her business ventures.

Taylor Swift is not typically one to center her boyfriends.

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