McDonald's CEO Plans Price Changes
McDonald's is losing some of its low-income customers, and it sounds like the fast food chain has a plan to get them back.
During an earnings call last week, McDonald’s CEO Chris Kempczinski admitted that the company's sales with low-income customers have been slumping in recent months despite the company's best efforts to appeal to those customers.
Now, it sounds like the company is planning to make some changes to its pricing in order to address those concerns, which is good news...