Growing trend: Indian travelers embrace festival-centric trips fueled by social media

Fueled by social media and FOMO, Indian travelers are increasingly drawn to trips centered around festivals and carnivals worldwide. Travel companies are curating diverse itineraries, incorporating local culture and gastronomy, to cater to this growing demand. From Oktoberfest in Germany to the Rann Utsav in Gujarat, festival tourism is becoming a major driver, attracting interest from both metro and tier-two/three cities.