'Potentially fatal': Crisis experts warn Intel not to stay silent after Trump calls on its CEO to resign

President Donald Trump called on Lip-Bu Tan to resign as CEO of Intel. Crisis communications experts told Business Insider that getting a message out early and on multiple fronts is essential.

Chiang Ying-ying/Associated Press

• President Donald Trump called on Intel CEO Lip-Bu Tan to resign over national security concerns.
• Crisis comms experts advise Intel to act swiftly and communicate on multiple fronts.
• Intel's response team should involve legal, PR, and government affairs, one comms veteran said.