Starbucks is phasing out an entire category of coffee shops: Will yours be affected?
(NEXSTAR) – Starbucks is planning to phase out all of its “Pick Up” locations in 2026, CEO Brian Niccol announced in the company’s latest earnings call.
“We found this format to be overly transactional and lacking the warmth and human connection that defines our brand,” Niccol said of the stores, which aimed to simplify mobile to-go orders. “We have a strong digital offering and believe we can deliver the same level of convenience through our community coffeehouses with a superior Mobile...