Jaguar CEO steps down after 'woke' rebrand sparked massive social media firestorm

The Jaguar CEO is stepping down months after leading a controversial "woke" rebrand campaign for the auto company.

Jaguar Land Rover CEO Adrian Mardell is set to retire after three decades at the luxury car company and serving as CEO for three years, a spokesperson for the automaker announced on Thursday, Reuters reported.

The British car brand turned heads last year with its release of a new ad, which featured a reimagined logo under the slogan "Copy Nothing."

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