Why Figma’s future success doesn’t rely on designers

Figma (FIG) held celebratory festivities out on the cobblestone streets of New York City’s financial district this morning, and rightfully so. Your favorite designer’s favorite design software company debuted on the New York Stock Exchange today with an initial public offering (IPO) of $98—triple its projected price of $33—and landing a valuation of $19.3 billion. 

Last year, Figma rebranded for growth mode. It doubled its core products from four to eight, and launched new AI features...