How Gen Z and Millennials are reshaping shopping

From avoiding human interaction to shopping during work hours, younger consumers are rewriting the rules of retail, forcing businesses to catch up, according to a new report.

The survey from GoDaddy found that Gen Z and Millennials are embracing shopping habits that prioritize convenience, automation and minimal human contact. Retailers that fail to offer mobile-friendly websites, digital wallet options, or flexible pickup services risk losing out — especially with younger shoppers who...