McDonald's Brings Back the Snack Wrap. Why Was it Ever Discontinued?

Earlier this month, McDonald's officially brought back the fan-favorite Snack Wrap and it has been an instant hit, with a surge in demand greater than the fast food giant could have possibly predicted. The demand for the item has been so strong that it begs the question why McDonald's ever removed the item from the menu in the first place.

When the Snack Wrap hit the McDonald's menu on July 10, it was so popular amongst customers that it actually led to a brief lettuce shortage at some of...