Toy makers cut frills and raise prices as US tariffs bite

This holiday season, US parents may have to make an extra pit stop – not for toys, but for the batteries that power them, as manufacturers pare down on frills and packaging to cut costs amid rising tariffs.

Toy makers that serve retail giants like Walmart (WMT.N), Target (TGT.N) and Amazon (AMZN.O) are reducing the number of accessories in toy kitchen sets, removing batteries from electronic playsets, simplifying doll makeup and reducing packaging, as a 30 per cent blanket tariff currently...