11 summer beauty trends taking over in 2025

With what seems to be the hottest summer in history, these rising temperatures are encouraging the easiest beauty trends that create the illusion of wearing a lot of makeup when, in reality, you’re not.

In summer 2025, online creators and beauty enthusiasts are embracing the less-is-more makeup style, emphasizing bronzy, layered looks with durable products that can be used throughout multiple steps of their makeup routine.

These are the top 11 beauty trends gaining popularity...