How AI is changing the way you book airline tickets

Delta Air Lines, one of the country's largest carriers, is making headlines for its ambitious rollout of artificial intelligence-powered ticket pricing. Instead of fixed fares, Delta is using AI to make airfare more personal than ever. Instead of fixed prices, the system now analyzes your habits, booking history and even the time of day to predict what you might pay.

By the end of this year, Delta aims to set 20% of ticket prices dynamically using AI, a sevenfold increase from just a year ago.