General Mills Just Dropped All New Wickedly Good Treats

Whether people can belt every lyric of “Defying Gravity” or just want to be part of that “Popular” pop culture moment, Wicked has become more than just a musical spectacle. Ahead of Wicked: For Good’s debut, General Mills revealed even more colorful food that fans cannot wait to devour.

Food brands leverage creative collaborations. Movies, celebrities and even social media trends influence new products on the shelf. Last year, Betty Crocker launched several colorful desserts in collaboration with the Wicked movie.