Pluto TV’s Latest Move Could Change Free Streaming Forever

Pluto TV is quietly testing a change that could redefine what "free TV" actually means.

Free TV With Strings Attached

Pluto TV, Paramount’s free ad-supported streaming service, has built its reputation on being simple, accessible, and—most importantly—free. But a new change rolling out to some users is triggering backlash and raising questions about the platform’s future.

For years, Pluto let users stream hundreds of live and on-demand channels without signing in. While it encouraged...