Why Volcán Is the Tequila Everyone’s Talking About This National Tequila Day

On National Tequila Day, not all bottles are created equal, and Volcán de Mi Tierra is making sure you know it.

While tequila heavyweights like Don Julio and Casamigos face lawsuits alleging their so-called “100 percent agave” spirits contain non-agave alcohols, Volcán is taking the opposite approach: full transparency. 

Born from a partnership between Mexico’s Gallardo family and LVMH, Volcán de Mi Tierra is doubling down on authenticity and craft with its “Labels Off” campaign, inviting...