Here's an exclusive look at the pitch deck a law firm CEO used to raise $3.5 million to rewire how people find lawyers

Andrew Guzman.

OpenLaw

• OpenLaw founder Andrew Guzman thinks hiring a lawyer should be as easy as hailing an Uber.
• The company aims to rewire how people find lawyers online, and it raised fresh capital to do so.
• OpenLaw pitches itself to lawyers as a way to cut down on costly marketing.

Plenty of people find lawyers the same way they search for late-night Pad Thai: they Google it.

But the attorneys who pop up first, thanks to sponsored links or highway billboards...