KFC is staging a ‘Kentucky Fried comeback’ with Colonel Sanders as rivals like Chick-fil-A eat its lunch

KFC is calling Colonel Sanders back into service as the ailing restaurant brand navigates what it calls a “Kentucky Fried comeback.” 

On Monday, the fast-food restaurant chain kicked off a national television ad campaign featuring the return of Colonel Sanders that highlights the brand’s origin story in an attempt to lure back diners who have gravitated to the sector’s largest players, Chick-fil-A and Restaurant Brands’ Popeyes, and smaller upstarts like Dave’s Hot Chicken.

While...