Another wave of Apple’s insane product releases is coming. It needs to stop

Macworld

This time of year can be a little dull if your job is writing about Apple (or, presumably, working for Apple). There’s WWDC at the start of June, which like as not won’t see the launch of any hardware products, and then the rest of summer tends to pass with only the most perfunctory of announcements from Cupertino’s PR machine. Just as newspapers fill the warmer months with silly-season frivolity, Apple’s Newsroom page finds itself focusing on baseball schedules and executive retirements.