Why pecan milk Is suddenly crushing it

At a conference in 2019, Laura Shenkar buttonholed Greg Steltenpohl—the founder of Odwalla and then-CEO of Califia Farms—to offer the juice and alt-milk pioneer a few sustainability tips.

“I was like, ‘There are a lot of things you need to do to get Califia to be truly environmentally sensitive,’” recalls Shenkar, an environmental business strategist at the time, laughing now at the flex. “And he said, ‘Yes, that’s true. This company can’t do what you’re describing. You’d need to start...