Swiss watch brands are raising prices, and it's driving buyers to the resale market

Patek Philippe is among the luxury brands driving stabilization in the pre-owned watch market.

Fabrice Coffrini/AFP via Getty Images

• Morgan Stanley analysts expect rising retail prices will push watch buyers to the secondary market.
• Pre-owned watch prices are stabilizing after years of decline, with high demand for Rolex, Cartier, and other brands.
• Swiss brands face a 31% tariff, which is affecting many recognizable luxury watchmakers.

Looming tariffs are...