UN report urges stronger measures to detect AI-driven deepfakes

Leonard Rosenthol of Adobe, a digital editing software leader that has been addressing deepfakes since 2019, underscored the importance of establishing the provenance of digital content to help users assess its trustworthiness. "We need more of the places where users consume their content to show this information...When you are scrolling through your feeds you want to know: 'can I trust this image, this video...'" Rosenthol said.