Tesla and Ford are racing to sell more EVs before the Big Beautiful Bill kills the $7,500 tax credit

The Cybertruck is one of several Tesla models set to lose the $7,500 tax credit.

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• Automakers are telling buyers that if they want to go electric, now is the time.
• Trump's Big Beautiful Bill is set to kill the $7,500 tax incentive for new EVs and push up prices.
• A Ford executive told BI that rolling back subsidies often leads to a short-term surge in demand.

Tesla and Ford have a simple message for EV buyers after President Donald Trump's Big Beautiful Bill passed — buy, buy, buy.