Crack the TikTok algorithm with Creator Search Insights

Creators on TikTok are constantly dolling out the same three pieces of advice: be authentic, find the creativity gap, and post every single day. Being authentic is not something that can be taught, but finding the creativity gap — and coming up with content to post regularly — is.

TikTok launched Creator Search Insights in March 2024 as a tool for creators to see what topics users — and their potential following — are searching for on TikTok.

"With these insights, creators can source inspiration for their content...