‘No palm oil’ labels marketing gimmick: IFBA

Indian Food and Beverage Association raises concerns about “no palm oil” labels. IFBA considers these labels misleading marketing tactics. The association highlights that social media trends influence food choices. They caution against health advice from influencers lacking expertise. IFBA emphasizes palm oil's affordability and balanced fatty acid profile. They cite ICMR-National Institute of Nutrition guidelines supporting palm oil.