Amazon's AI bot Rufus is a year old. It hasn't improved much.
Getty Images; Alyssa Powell/BI
- Amazon debuted Rufus, an AI chatbot, last year. It's supposed to help you shop.
- Rufu answers questions about specific products or recommends items. I didn't think it was that great last year.
- I thought I should give it another chance this year. Here's what I thought.
It's one year in for Amazon's AI bot — named Rufus — that promised to help answer all your product questions.
So, just in time for Amazon Prime Day, it's time to ask: How's Rufus working?