This new clothing site is making it cool for kids to shop for old clothes

In the age of climate change, many people are trying to consume more mindfully. When it comes to fashion, this often means buying fewer clothes and wearing them longer. But that’s a hard principle to follow with children’s clothing.

Kids grow out of garments quickly; they also rip and stain clothes with abandon. It’s tempting to buy them cheap clothes that you won’t mind throwing out after a few wears. And it’s easy to do exactly that when fast fashion for kids is abundant, everywhere from Target to H&M.