This is how B2B companies can leverage brand trips to build connections

As the creator economy continues to grow, brand trips have become a staple marketing strategy for consumer-facing brands, and B2B firms are starting to do the same.

Adobe Express hosted a Summit in New York City for 46 creators. As an Adobe Express ambassador, I attended this summit, which focused on marketing and business, covering travel accommodations and offering early product updates, feedback sessions, and networking opportunities. Similarly, Semrush hosted an influencer weekend...