IPL valuation hits $18.5 billion as franchise brands surge: Report

The Indian Premier League (IPL) has significantly increased in value, with its enterprise value rising 12.9% to $18.5 billion and brand value up 13.8% to $3.9 billion, according to Houlihan Lokey's 2025 IPL Brand Valuation Study. This reflects the IPL’s status as a global sports and entertainment powerhouse.