The unsteady pace of Formula 1's US popularity

Despite Formula 1 being a cultural touchstone for millions across Europe, the sport has historically struggled to gain significant traction in the United States. That has been flipped upside down in recent years. The open-wheel racing organization is gaining steam in the U.S., where NASCAR has long dominated the auto racing market.

Thanks to some key marketing and business decisions, Formula 1 has finally cracked the code on getting eyeballs and market share in the U.S. Crucially, the Netflix show "Formula 1...