Step away Prada, make way for Pharrell Williams as Desi ambassador

Louis Vuitton's show in Paris took Indian inspiration. Pharrell Williams collaborated with Indian talents. The show featured Indian craftsmanship and acknowledged collaborators. This contrasts with the Prada controversy. Luxury brands are recognizing India's role. India's luxury market is growing. Brands are engaging with Indian consumers. Williams's show reflected genuine intent. He immersed himself in Indian culture.