Inside Perplexity AI's softly, softly approach to advertising

Perplexity's VP of business development told BI that the company is still figuring out which advertising model will work best.

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• Perplexity AI is cautiously growing its ad business.
• Its main ad product is 'sponsored follow-up questions,' and it recently introduced a perks program.
• Perplexity has a revenue share program with publishers, but its ads business is still nascent.

Perplexity AI is taking a softly, softly approach to building its ad business.