Bank of Cyprus launches new ‘Joey Extras’ reward scheme for kids, parents

The Bank of Cyprus (BoC) launched its new, innovative and pioneering rewards programme, “Joey Extras”, on July 1, 2025.

Specifically designed to offer unique benefits to “Joeyers” (children aged 9–17) and their parents or guardians, Joey Extras is activated automatically upon registration with the Joey app and issuance of a Joey card.

Joey Extras delivers real value to Bank of Cyprus customers with discounts, gifts and offers across three main categories:

Food and...